Much of What People Know About Science is Learned Informally

http://www.nature.com/nature/journal/v464/n7290/full/464813b.html

An interesting article from Nature explains research that shows much of what the public knows about science is learned from museums, zoos, websites, etc. and not in the classroom. I'm hoping (selfishly, I guess, since this is my profession) that this will mean more attention and more funding for institutions and individuals that are engaged in this kind of work.